Celebrity Alcohol Trends: What Stars are Sipping This Year

If you’ve ever wondered what’s inside a Hollywood party glass, you’re not alone. Celebrities love to turn a simple drink into a headline, and those headlines shape what we all end up ordering at bars. In 2025 the scene is buzzing with a few key drinks that keep popping up on red‑carpet interviews, Instagram stories, and after‑movie celebrations.

Top Celebrity‑Favored Cocktails

First up, the Margarita remains the undisputed champion. From A‑list actors to music icons, the classic lime‑salt combo is a safe bet for any event. But the twist is in the details – many stars now ask for a smoked mezcal rim, giving the drink a smoky edge that feels both edgy and Instagram‑ready.

Next, the Old Fashioned is back on the menu, but with a modern spin. Think bourbon mixed with a splash of aged rum, a dash of orange bitters, and a candied ginger garnish. This hybrid version shows up in celebrity brunches and has sparked a wave of “retro‑modern” cocktail menus across trendy lounges.

Finally, the Hazy IPA‑inspired cocktail is stealing the spotlight. Bartenders blend a light wheat vodka with a splash of hazy IPA, a squeeze of grapefruit, and a sprig of rosemary. The result is a low‑alcohol, aromatic drink that fits the health‑conscious vibe many stars promote.

How Celebrities Influence Alcohol Choices

When a star posts a photo holding a particular bottle, sales numbers often jump overnight. That’s because fans see the drink as a way to connect with their idols. Brands capitalize on this by sending PR kits, arranging private tastings, and sometimes even naming limited‑edition bottles after the celebrity.

Social media amplifies the effect. A short TikTok showing a quick recipe can turn a niche spirit into a household name within days. For example, the recent surge in interest for a Japanese gin after a well‑known actress highlighted it in a backstage video led to a 40% increase in online sales.

Beyond brand partnerships, celebrities also shape trends through lifestyle choices. Many are pushing low‑calorie, low‑ABV options, which explains the rise of mocktails that still feel special. Articles on our site, like the guide on “Mocktail Trends 2024” and “Is Vodka the Least Fattening Alcohol?”, show why these alternatives matter to a health‑focused audience.

So whether you’re looking to impress guests with a Margarita that has a mezcal twist, or you just want to understand why a certain gin is suddenly everywhere, keep an eye on what the stars are drinking. Their choices often become the next big thing on bar menus, and knowing the trend early can give you a leg up on the next party conversation.